Assortment Plan
This section of the website presents the clothing assortment for the company of my choice. For my observations, I chose the brand Levi Denim. Below are prompted questions from Module 10 in this class along with my interpretation of the Levi's assortment plan.
Name a brand and then identify the following for the complete product assortment:
Brand: Levi Jeans
Styles Offered:
Jeans- skinny, slim, straight, tapered, bootcut, loose, flare
Shorts- mid thigh, original, hi-rise, 501, Bermuda, vintage 501
Sizes Offered:24-34
Colors Offered: White, Denim (light and dark wash), black
Materials Offered: Denim
Compare and contrast across two online retailers what parts of the total assortment each store carries that are similar and different. (For example, does Walmart and Target carry all of the same colors, sizes, styles, and materials of Hanes underwear? Explain.)
Two online retailers that sell Levi jeans are Levi’s.com and Dunham’s the sporting goods store. Levi’s website offers every style, color, and size of their product assortment. Their website also includes shirts, dresses, loungewear, etc., but the main products of this brand are their denim bottoms. Dunham’s on the other hand only carries their shorts and only the 501 style is offered. They only sell a select style of shorts for the purpose of being able to focus on one main style to make sales for Levi’s, while leaving the other products to be sold directly through Levi’s. By allowing Dunham’s to carry this one style, the brand is creating more awareness for their brand and that certain style of denim that may not have sold as well before they were sold in Dunham’s. With that being the only style choice available, Levi’s is ultimately able to sell more of the 501 pairs than they would solely on their website in competition with the other styles they offer.
Justify why some parts of the manufacturer’s assortment were not carried by each specific retail store. There should be two justifications (one for the first retailer chosen and another for the second retailer chosen). (For example, explain why one retailer may have stock that another retailer did not--- such as a certain size/color/style/material).
Levi’s carries all of their product assortment because they are the main seller of the brand and are justified to carry all products and know they have a large variety to choose from for their products. Dunham’s only sales the 501 style shorts in order to bring attention to that certain style and grow sales in that area. With no competition from the other styles Levi’s makes, the 501 shorts will sale very well in the Dunham’s stores and grow the sales and awareness of the 501 style for Levi’s. This promotes overall growth and brings traffic the Levi’s online site where customers are met with the full product assortment for their jeans and more.